The impact of social media on brand image of UK coffee shops Dissertation

The impact of social media on brand image of UK coffee shops - Dissertation Example The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand image of Starbucks. Table of Contents 1 Abstract 2 Chapter 1: Introduction 5 1.1.Background of the Study 5 1.2. Scope and Objective of the Study 8 1.3 Methodological Overview 11 1.4 Structure of the Project 12 Chapter 2: Literature Review 14 2.1 The Growing Significance of Social Media in the Business Environment of UK (Coffee Retailing) 14 2.2 Contribution of Social Media in Developing Brand Im age 16 2.3 Influencing Factors Causing Impact on Inclusion of Social Media 20 2.4. Opportunity and Risks of Social Media Inclusion 25 2.5 Organisational Strategies Generally Adopted By UK Coffee Shops to Use Social Media 30 2.6. Research Gap 33 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research Philosophy 36 3.3 Research Design and Approach 37 3.4. Data Collection 40 3.5 Data Analysis 41 3.6 Ethical Considerations and Research Limitations 43 3.7 Expected Results 45 Chapter 4: Results and Analysis 47 4.1 Overview 47 4.2 Findings 47 4.3 Evaluation 68 Chapter Five: Conclusion and Recommendations 77 5.1 Key Findings 77 5.2 Recommendations 79 5.3 Further Research 82 References 84 Appendix A 97 Questionnaire 97 Chapter 1: Introduction 1.1. Background of the Study Social media has been successful at rediscovering the association between companies, employees, suppliers as well as regulators, minimising the implementation of methods that were generally identified as quite time-c onsuming in the traditional era concerning public relations. Most of the companies are making use of the social media so that their efficiencies can be enhanced in respect to the supply chain (Lew & Fung, 2010). In the similar context, others are making use of the social media so that they can create innovative business models and develop relationships with the customers, employees, investors as well as other interested stakeholders gaining the identification of a socially responsible corporate entity. A handful of the companies are making use of the social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organisational setting. The companies striving to strengthen their brand, customer loyalty as well as increase the market share are also making use of the social media sites (Insead, 2012). Although, social media users are basically found to belong from the young age group of the society, an increasing number of middle aged users, especially those possessing a higher level of discretionary income. It has been noted that nearly 67% of the users of the social media believe that the information rendered online imposes a significant impact on their purchasing decision. In the recent phenomenon, it has further been observed that this trend is likely to continue, majorly owing to the underlying fact that advances in technology continue to increase the impact of social media. This trend has permitted the consumers to

Why impacts of HRM are important on company growth Essay

Why impacts of HRM are important on company growth - Essay Example It includes activities related to staffing, training and development, performance review and evaluation as well as compensation,† (Jackson et al 2001:242). It can be noted that people are the most important resource in the production of goods and services and are capable of setting pace of company growth or otherwise. The human resource approach is more ideal as far as company growth is concerned. This is a twofold approach through which the organisation benefits in two ways where it seeks to increase its effectiveness as well as increasing the satisfaction of the workers. This approach posits that, rather than addressing organisational goals and employee needs as separate and exclusive, these are mutual and compatible: one set need not be gained at the expense of the other (Carell et al 1995). As noted already, the human resource is the major driver of the organisation and its development hence measures should be put in place that are meant to ensure that the need for the organisation to achieve its goals as well as satisfying the needs of the employees are balanced which can be a long term guarantee of organisational growth. Against this background, the study seeks to investigate why impacts of HRM are important on company growth. To a greater degree, the effectiveness of an organisation depends on the effectiveness of its employees. Thus, the main objective of this study is to investigate why the HRM function is pivotal in the effectiveness of the organisation. The hypothesis is meant to test the assertion that HRM is important on company growth. This will further investigate how company growth can be directly influenced by the performance of the human resource. Recruitment can be loosely defined as a process used by companies to select appropriate job candidates to fill vacant positions (Pfeffer 1989). Thus, recruitment efforts seek to fulfill the needs of both the applicant as well as those of the

How Space Affects Function

How Space Affects Function Abstract The essay aims to discuss the relationship between the space and function. It also explores how function is being represented or symbolized in space through case studies. The ideas of design of function are common for such spaces. Crowded with anger as you could not find a place to put your play station in your room; mothers keep nagging about the kitchen is not enough space for her stuff those types of complaints could be solved easily by spatial design. Function is always first consideration of reference to building and space. If there is no proper design plan and design concepts, the final products may be a functionless structure. How to let the functionalism lead the design concepts? As the limited space for growing population this moment in Singapore, designing with multifunction for living well in limited space is the hottest topic now. The essay will compare the points of father of functionalism Émile Durkheim and Talcott Parsons who advocated the established institutions in society was in its own purpose and function. As well as Robert K. Merton who dismissed Durkheim and Parsons ideas and believed in that shared values were central in explaining how societies and institutions work, to support multifunction of the space is one of the main purposes of design now days. The essay also discusses the ideas from Azby Brown who promotes small space with bigger usages. The case studies will try to find the linkages between the function and the design elements that are used to make the space in its maximum usages. With multifunction and spaces purposes could make limited space become unlimited space for people, and therefore achieving better quality of their life style. People always take place within a space in their daily life; this is the reason people design the spatial environment according to their needs, whether a landscape, a city, a house, a room. El Lissitzky mentioned Space: that which is not looked at through a keyhole, not through an open door. Space does not exist for the eye only; one wants to live in it. [1] The purpose of a space is the main consideration for designers before they start the plan. It is a complicated factor which affects the final layout of the space. A site is influenced by many complex and diverse factors. There are different architectural contexts and each determines the type of building design. The scale between spane and architecture, especially the most standard occurring sizes, is determined primarily by the structural usage, and is always perceived in relation to human scale and the adjacent spaces. People are affected by the relative perception of spatial scale effects. Architects and planners have developed some systems over the course of the architectural history, all which refer to human scale. One of the most recent is Le Corbusiers Modulor. Hence, an increasing pressure on interior designers to provide functional facilities that maximize the usages of interior space and serve more than one limited programmatic requirement. For example, in conference centers, classroom buildings, and banquet facilities the ability to change room size is essential. However, if there is only single function of the space, the consequences will be using other places to set with another functions. For a limited area, multifunction as the major design concept is the better solution. The space planner should know the conventionally available building products and techniques to open and close spaces, including their approximate installed cost, their approximate sound transmission qualities, and the relative ease with which they can be opened and closed. Singapore is a small island city-state of about 700 sq km with a cosmopolitan population of 4.6 million people. With a small land size and practically no natural resources, Singapore faces a challenging of transformation occurring. It is important to focus on designing with multifunction to improving of living quality. This help to make Singapore to become an economically powerful city that is as well as one of the most livable cities in Asia. II. FUNCTIONALISM Functionalism is explained in many areas: architecture, philosophy of mind, psychology, etc. Functionalists argue society is a system made up of inter-related parts like a body is made up of organs that work together. Like organs in the body each part, sub-system or institution work with each other to keep society functioning well. If change happens in one part of society, the change will happen in other parts as well. Some part of society may start to work less well, like a failing organ and lead to dysfunction. The meaning of functionalism in architecture is the principle of architects should design the buildings or the projects that are based on the purposes of work. According to mathematics, space is the objects and events happening in a boundless, three-dimensional extent and it have relative position and direction. Between the link of the evolution of architectural drawing and concepts of space in environmental design overtures can be traced back via a continuous, chain of evidence to the higher cultures of the Near and Far East and early Egyptian dynasties when the ideas of a ground plan and spatial concepts were organized against simple linear grids. The earliest known architectural design drawing is a landscape layout plan for a tamarisk grove which fronted the Egyptian temple at El-Dier el-Bahari near Memphis. It is drawn in ink on sandstone and dated circa 2100 BC. The design plans were not used in the design of western European architecture until the rediscovery of Euclidean geometry in 1100 AD. David Émile Durkhiem (1858 1917) was the founder of modern sociology and also the father of functionalism. Durkhiem proposed that lacks the strong centralized institution according to associations such company primitive the society. The society structure of functionalism also argued on that the basic building block of society is the central part of family therefore an outgrowth of families, not vice versa. Talcott Parsons was heavily influenced by Durkhiem, synthesizing much of their work into his theory. Parsons developed an action-theory based-theoretical concept and on the methodological principle of voluntary action. He stated that the social system is made up of action of individuals and he was advocated the established institutions in society were in its own purpose and function. As well as Robert K. Merton who dismissed Durkheim and Parsons ideas and believed in that shared values were central in explaining how societies and institutions work, to support multifunction of the space is one of the main purposes of design now days. Space is a site for human interaction, dealings, rituals, games and spectacles. These actions determine the spatial design to a great extent and the spatial features influence the user and the functions. People focus on the functions of the target space now. Building and design of a space considers the relationship between space and functions. Design with functions is a key point to transform a space to be brand new place. The parameters of spatial design are important elements. The function always affects the final spatial form. Spatial types can be identified and distinguished by how clearly its specific function can be recognized in the structural design. Specific architectural requirements and the purpose can strongly influence a spatial design and the functions. Bruno Zevi briefed All the techniques of representation and all the paths to architecture which do not include direct experience are pedagogically fruitful; but their function is no more than allusive and preparatory to that moment in which we, with everything in us enter and experience the spaces we have been studying. That is the moment of architecture. [2] This statement showed the importance of function in a space. Besides of function and use, a space possesses other distinctive features that are significant to spatial design and can be emphasized as specific spatial qualities. Space is perceived physically by all the feelings and cognitively with mind. Every site has its own specific, spatial environment, linking the design of building changes the form of its surrounding space that determines a structures possible design options. In the period of 1930s, the discussion of functionalism was about the esthetic method not regarding of design qulaity. The main idea of functionalism was a totally different matter as it was lacked of ornamentations. It became a contemptuous opinons associated with the brutal ways to cover space where like cheap commercial buildings. For 1970s, American architect Philip Johnson maintained the profession has no responsibility of functions and the concept is still happened in many buildings. The three classic goals of architecture are commodity, beauty and firmness. Vituvius is the author of The Books on Architecture; it is about Latin and Greek on Architecture. The famous for asserting is firmitas, utilitas, venustas that are commodity, beauty and firmness. As birds and bees build their nets, human build their own home. The functional place of buildings may trace back to Vitruvian triad, Vitruvius is sometimes refer as the first architect. During the early years of twenty century, the architect Louis Sullivan popularized that from a buildings size, mass of the spatial grammar and other buildings characteristics as his belief of the functions. The implication is satisfied of functional aspect and the beauty of architecture is naturally necessarily followed. In viewing architectural works each section in concrete works should clearly indicate its function; the role-played by each part within the structure. Functionalist principle in architecture area is focused on the benefits from the design of structure, material and systemic usage. Sullivan is the creator of the modern skyscraper, is a Chicago School influential architect and the critic and is the mentor to Frank Lloyd Wright. This same concept happens in architecture design, if the architect focuses on the design of the structure without considering the result of survey and analysis how he could build a Pyramid along the mountainside. The function is sacrificed in order to make the design or the building meaningful. The intuitive form of space, which surrounds us wherever we may be and which we then always erect around ourselves and consider more necessary than the form of our own body, consists of the residues of sensory experience to which the muscular sensations of our body, the sensitivity of our skin, and the structure of our body all contribute. The experience of ourselves is the center of this space whose co-ordinates interest us on which architectural creation is based. A building is attractive and outstanding in a zone, however, if the building is lack of functions it becomes as obstacle on the street. However, a well-designed building makes difference for the society, for people as well as the environment. All natural organisms have the mechanical energy to carry out certain functions. In the way of expressing in their own forms as a whole or in their crystallization to convey to the mind an expression o f these functions. The architect matter of natural situation is imitation, so models of his form that they also play their own functions; and these functions are always strength, luxury and repose in as mechanical situation, in these products with various quantity of combination. The fundamental principle of the modeling of architectural forms is therefore mechanical. Function was without question an important concept in modern architecture, but it has above all been in the critique of modernism that it has come into its own. A function describes the result of the action of one quantity upon another; relative to architecture, function is a term primarily relating to the tectonics of building. There is a book already mentioned; Adolf Behnes Der moderne Zweeckbau (The Modern Functional Building) published in 1926, in particular elaborated the significance of function term. The books aim to discuss the whole range of points of view that could broadly speak is considered sachlich usually translated into English as function. Behnes book is the extensiveness off the range of work that Behne considered sachlich, and his criteria for distinguishing between its different manifestations. The architect can only grap and carry out his truly artistic work, that is, the creative works, when he addresses questions of his clients attitude of life, way of living, business methodsà ¢Ã¢â€š ¬Ã‚ ¦For this reason being a client is not just buying a piece of land, some bricks, and an architect. The client must be an activity, whose taking possession of the acquired space is so definite, clears, rich, and organic that it can be transformed into the relationships of masonry wallsà ¢Ã¢â€š ¬Ã‚ ¦ (120) Building a new structure is not only the elements required only but the spirit and functions as well, not an architect desires to design a building without meaning. Behne was critical of the German architects whom he characterized as romantic functionalists, because their work would be not easily adapt to future changes of use, and so lacked the generality necessary to the social, as opposed to the individual condition. If builds a structure for five years and demolishes it in next five years, this is wasting of time and materials as well of money. With a small land size and practically no natural resources in Singapore, it is not worth for societal economy. Therefore, planning for many land uses within the small island are important. In addition to uses like housing, commerce and industry, given these limitations, the city planers have to formulate an own brand of sustainable development in Singapore. If every building is part of a built whole, then it recognizes from its aesthetic and formal requirements certain universally valid rules, rules that do not arise from its individual functional character [Zweckcharakter] but from the requirements of this whole. For here, in the social sphere after all, must lay the primeval elements of the aesthetic. [137] Behnes idea was that true functionalism was the making visible not of the buildings individual purpose, but its purpose considered in relation to the general, collective purpose of society. For example building a chalet village in a busy, high rental financial region is an unusual idea and it is against the usage of the urban planning. The pioneer of modern architecture is the German architect Mies van der Rohe and Franco Swiss architect Le Corbusier. Both of them are the functionalists who at least to a certain extent of their building were the previous style of basic simplification. In 1923, Mies van der Rohe worked in Germany and started his production radically the enterprise that simplified to achieve Sullivans goal of inherent buildings beauty. Le Corbusiers famous quotation is that a house is a machine for living, and how creates the machine is influenced factor in design the path. The Villa Savoye in Poissy was completed in 1929 is considered the seminal work of Le Corbusier. It is a one of the most recognizable architectural presentations of international style. The house has been designed to be a weekend country house and is situated just outside of the city of Piossy in a meadow, which was originally surrounded by nature and trees. Unlike the confined urban locations of most of Le Corbusiers earlier houses, the openness of the Poissy site permitted a freestanding building and the full realization of his five-point program. Essentially the house comprises two contrasting, sharply defined, yet interpenetrating external aspects. The dominant element is the square single-storied box, a pure, sleek, geometric envelope lifted buoyantly above slender pilotis, its taut skin slit for narrow ribbon windows that run unbroken from corner to corner (but not over them, thus preserving the integrity of the sides of the square). [530] Architects design not only the structure but also buildings that areas functions and purposes. Le Corbusiers statement that A work can only affect us emotionally and touch our sensibility if its form has been dicated by a genuine purpose In the five points he addressed, the ideas consist to make the space become flexible and simple to provide other functions in different situations. However, in his designs of Villa Savoye there are also some weak points involved as the space in second floor is lacking of connection with outside environment and surrounding. The Villa Tugendhat is intended a masterpiece of the architect Mies van der Rohe. This is a classic example of functionalism. Mies used the progressive iron framework to enable him for dispensing the supporting walls as well as to arrange the interior design such the feeling of space by the lighting. The costs of building villa were high as the unusual construction method, the exclusive building materials and the high technology of heating and ventilation etc. Because it is a big layout of a family house that may escape large group of visitors from the superior simplicity of the rooms usages by various hovel extremely big spatial compensation. The plan is the generator, without plan, the project has lack of order, willfulness. The plan of the rooms included many ideas as different functions but how to make the space fully utilized without wasting space and the usages of multifunction the topic is a proper challenge now. Layout is the most important factor to a successful small space. Layout basically involves defining areas and connecting them. In general, one would like to separate living functions to give privacy and focus where needed, but not so solidly that the space ends up being chopped into hard cubicles. Thinking more definitively, the use of partitions, extending from the floor to waist or chest height, can provide an ample sense of separation, especially while is seated, without losing the sense of openness. Azby Brown is an architect who promotes small space with bigger usages. He uses Japanese ideas to discuss how to make the actual floor spaces range from 540 to 1,730 square feet. This range of space is good examples for anyone trying to maximize the space and light of a small residence. Some space is design by imaginative and practical solutions with multifunction to the problems of limited interior space. The function of a building, a place even a space is also more important. To prevent of wastage of any place, design with functionalism is a major concept. Designers think about the creative ideas to improve human daily life as well as the quality without increasing the costs. The function is designed in order to make the design or the building meaningful. A building is attractive and outstanding in a zone, however, if the building is lack of functions it becomes as an obstacle on the street. When the parts of a building are arranged according to a sense of their use, when aesthetic space becomes living space and this is the kind of order called dynamic. In viewing architectural works each section in concrete works should clearly indicate its function; the role-played by each part within the structure. As Singapore is an outstanding country with limited land area in the world, the urban plan is always planed to map out the vision for further Singapore in the next 50 years to achieve sustainable urban development. Urban Redevelopment Authority is Singapores national land usage planning authority. Urban Redevelopment Authority prepares long term strategic plans to make Singapore become a greater city for living, playing in and working. There are two ways to create new land: one is by reclamation off the seashore with sea sands; the other way is to make the most usage of the land that already have currently based on the concept of multifunction for the highlight land use by locating various facilities with instead of separately. The future development balances in the way of economic growth with environmental stewardship as well as social progress. Based on the functionalism principle in architecture area is focused on the benefits from the design of structure, material and systemic usage. Multifunction enhances the negative space allowing it become alive and fully utilization. Redesign the space with multifunction, focusing on the context to maize the function in limited space that helps the city growth as well as the improvement of life quality. In the other hand, if government plans the current land without of further usage, money, time and materials are all wasted. Multifunction is good, multifunction helps in a different way such as technology, design and opens another page of quality of live. Functionalism principle in architecture area is focused on the benefits from the design of structure, material and systemic usage. People can get the wonderful living quality if their house buildings or limited space design with multifunction. Small case as a condominium project which consist swimming pools, gyms and open terrace for the residences; using the surrounding space of HDB buildings to create playing yards for children, install some simple exercise equipments for older people, etc. those examples is based on the design concept of multifunction with various factors to improve the life quality and environment. An outstanding multifunction project in architecture is Singapores Integrated Resort (IR) at Marinia Bay; IR is small part of Singapore but it has museum, theaters, casino, convention centre, hotel and shops. Visitors could find their needs in one place. Space with multifunction helps Singapore to open another chapter of tourism and the growth of nations economy. If designing without function inside, the works will be invalid. Multifunction is the main design solution for the limited space today not only for Singapore but also for the earth village currently. III. CASES STUDIES A. Hot Desk Hot desk is a sharing model of workstation space. In early 1990s, the hot desk model was deployed in some workplaces. In such some environments, the workstation has computer, some personal items and some workers have own notebook computers to bring to work with them or keep in personal lockers. However, the technology makes the hot desk model practicable was not fully developed during that period; the system was not widely accepted by public. After renewing the hot desk model factors included improved communications, collaboration and virtualization technologies in conjunction with increasing mobile workforce and financially stressed enterprise. From the perspective of management, hot desk model is altercative as it can save the costs significantly. Therefore, the concert will not operate in environments where employees are working at offices during their duty time. Furthermore, some employers the benefits of saving the costs but also lack of ability to observe employee activities during the office hours. For employees views, the hot desk model has advantages and disadvantages that they are happy to have more flexibility but many of them may be reluctant to give up the personal space. At hot desk system, the work surface is just a terminal link or an actual desk that the employer furnishes a permanent work surface where is available for any other workers when they need the space. There are no personal items and physical facilities and the place with hot desk system is sometimes called a mobility centre. Hot desk is used regular in places where the employees are not in their office most of time or at the same time and the office is consuming valuable space and resources. In the current technology era, hot desk system also includes different types of message services and the routing of voice to different locations. The users are able to log in their personal accounts with secure corporate network to reply or send their emails and get the information for management departments. It is convenience and saving cost idea for current time. The hot desk idea is a good example of multifunction as the concept helps the employers saving for their offices rental fees. In the view of economic and company improvement, the hot desk idea is a bonus benefit. As the limited space of offices and workstations currently, people may choose to work at home or spending less time at offices, for this type of situation, hot desk is the powerful idea to save the cost and as well as the space. In some cases, companies designated a certain area as hot desking location for their agents, sales or who works outside most of the time to have a place to update own reports and replies emails. B. Gardiner Museum Renewal / KPMB Architects Gardinear Museum is the worlds per-eminent institution devotes to the only ceramic art in Canada. It also one of the major new projects in Torontos cultural renaissance which renews with the Royal Ontario Museum across the street. It is located between the neoclassical the Queen Anne-style Margaret Addison Hall to the south and Lillian Massey building to the north. The borders of the renewal are more welcoming urban presence for the Gardinear. Inside of the museum, the interior design is transformed to prioritize the display of the collections completely in the museum and to build a memorable, inviting people experience. The museum existing plan is also completed re-configured to encourage the journey through the galleries to as well as raise the foreword encouragement journey through the decorated corridor to launch, from ground to new third level. After completed the gallery tour in the new third level exhibition space, the visitors can feel the column-free area is with a clerestor y ceiling that creates a monumental space for large-scale artwork or traveling exhibits. The third level is Jamie Kennedy restaurant where locates the new multipurpose event hall and outdoor terrace. The renewal project enhances the Gardiners place in the city. The windows are placed to provide other visual breaks from the public spaces of the museum and the attention of the surrounding context at different scales. The views are from close of the historic facades and the close to Lillian Massey and Margaret Addison buildings to become sequences of the ROMs heritage building with the new Crystal expansion across the street. In the third level, the multi-purpose space and the outdoor terrace is created a new elegant look that opens on expansive vistas of Queens Park, the University of Toronto as well as the downtown skyline. Inside of the museum, the design is transformed completely to give the visitors a memorable experience. This transformation of Gardiner Museum provides a series of new platforms to display their collections and other activities will also flourish to ensure the long-term relevance of the museum to the cultural life of the city. Redesign the urban landscape with multifunction, to enhance more activities during day and night. The Gardiner Museum is transferred by the original structure and extending its space planning to every directions from the inside out. Redesign the layout with functions to existing museum with long-term relevance of the cultural life of city. Form this case design concept is multifunction. Without demolishing the existing building, add in new design elements and new layouts to cooperate with government policy cultural city. The project is not only focus on the function of the museum where display the art works, but also adds in different functions that the event areas, rooms for lectures and talks, the souvenir shops etc. Based on multifunction, Gardiner Museum is not just a museum to enhance the cultural life of the city as well as a place for family gathering and friends studying together. C. Stadtlounge Red Carpet In spring 2005, with the new construction in Schreinerstrasse 6, it has been completed the last stage of the edifications of the complex Raiffeisen and the building activity of Raiffeisen Switzerland in the center of Saint Gallo has been concluded therefore also. To the term of the jobs that have given life to a harmonious entirety from the urbanization point of view, the external space was wanted to be restructured also. For this purpose it has been assigned a mandate of specific study with the objective to develop innovative ideas that organize in optimal way the external spaces. The strengthening of the identity of the new center with perfect on the whole city integration was a point centers them of the plan. The plan stadtlounge has been born from the collaboration between Pipilotti Rist and Carlos Martinez, convinced opportunely the decisional Raiffeisen Switzerland and the city administration of Saint Gallo. Drafting of a job that offers to a contribution much innovative one and originates them, which new identity with the characteristics of a meeting place creates with its radicalism one and break. In stadtlounge, the spaces in the open air have been covered with a red carpet that serves to distinguish an atmosphere otherwise lacking in an own identity. The authors of the plan have intentional to create a zone in which it is possible to meet themselves and to pass pleasant moments, on the background of a largamente ironical atmosphere. Lounge, realized just like a opened drawing-room the public, it is equipped of spaces dedicates to you to various thematic: there is the coffee, the angle relax and it knows it it business. This innovative character extends also to the lighting system with fluctuating elements to variable brightness to second of the moments of the day. According to the responsible, stadtlounge it is without a doubt in a position to conferring to the place, Raiffeisen Switzerland and the city of Saint Gallo a prestigious image in a position to valuing the main center of the Bank, to the standard of a fruibile qualitative standard to perceptive level and moves them. International acknowledgment for the plan of lighting system of stadtlounge the city of Saint Gallo has adjudicated the third party place to the international competition City-People-Light-Award 2008, after Seul and Riga. The prize comes assigned sin from 2003 to the cities that inside accommodate permanent plans of lighting system of spaces publics. Saint Gallo is rewarded for luminous clouds, or bubbles, of the artists Pipilotti Rist and Carlos Martinez installed in stadtlounge (the Raiffeisenplatz), like 13 official notice November 2008 from the communal administration. A red carpet guides passing creating a pleasant atmosphere and contributing in fundamental way to make to perceive the city in a completely new way, thanks to the combination of a public and private space. The effect turns out amplified from the particular lights that they render the quarter residential an only great drawing-room, law in the official notice is printed in German. Using multifunction as foundation makes the target area becoming another famous shopping zone, there is benefit for the shops among the place and attracts more visitors as well. The win-win situation is based of multifunction. D. Korea Center / SAMOO Some Engineers are from Seoul Korea and SAMOO Architects from New York studio work together to win the international competition in New York. The project is about New York South Korea center, a new familys design building for the South Korean cultural service. The construction estimated starts in the end of 2010. The building has eight storeys that in total area of 3,065 square meters will provide spaces for more exhibitions, virous of performances, lectures and administration. The Korea House is planed to locate on East 32nd Street in New York City, to extend the vibrancy of Manhattans Korea Town in the Murray Hill neighborhood. Places in the central space, the multi-layered glass faà §ade as the main scheme that creates a big screen wall that illuminates three sculptural figures made of polished ceramic that is representing humanity ear

From Element to Riches Essay -- essays research papers fc

From Element to Riches A diamond in a sense is the most communal, elegantly, used jewel used in circulation today. Do people in actuality understand the concept and edifice of this mineral? A diamond is known as the hardest rock in existence and to most of the world it is a piece of jewelry, but do we know what the chemical composition of a rock and how is it formed? A diamond in actuality is carbon in its most concentrated form. While a few diamonds may have trace impurities such as boron or nitrogen, most diamonds are composed mostly of carbon. Carbon is a chemical that is fundamental in the process of life and used in various amounts of ways on the Earths surface. In diamonds, carbon atoms share all four valance electrons with adjacent carbon atoms, which form a tetrahedral unit. The covalent bond that is formed in this process is responsible for many of the diamonds superlative properties. As a result of the highly symmetrical arrangement of eight atoms that are fundamentally arranged in a repeating structural unit diamond crystals can form a variety of different shapes known as crystal habits. The octahedron is the most common of these crystal habits, but others include cubes dodecahedra and combinations of theses shapes. All however, are manifestations of the cubic crystal system to which the mineral diamond belongs. Diamond crystals t hat are real do not have entirely smooth faces which can be seen in the trigons that reflect the subtle changes of height in the diamonds face. However some raised trigons that point the same direction as the crystal face can occur from dissolution, etching, and the crystals natural growth. Another notable property that the diamond is well known for is its hardness. Diamonds are the hardest substance known, receiving a ten on Moh’s hardness scale. While diamonds are not fragile or prone to breaking they can fracture or shatter. The best place for splitting a diamond is along one of its lines of cleavage as the crystal is know to have fewer chemical bonds on the plains of its octahedral face which allows for its perfect cleavage. Two of the most valued attributes of the diamond are its brilliance and luster, qualities obtained from the diamonds great ability to refract light. Light that passes through a diamond is reduced to approximately 77,000 mi... ...uses such as super electronics, indomitable optical windows, and un-scatchable surfaces, to many more things that have yet to be thought up. This mineral is definitely a very unique and diverse substance, unmatched by any known to man. So while the diamond may be appealing to the eye, this beauty is one with depth and purpose far beyond that which meets the eye. Bibliography Bonsor, Kevin. â€Å"How Diamonds Work.† HowStuffWorks. 1 Dec. 2004. http://science.howstuffworks.com/diamonds.htm â€Å"Diamond.† BambooWeb Dictionary: Open Content Encyclopedia. 1 Dec. 2004. http://www.bambooweb.com/articles/d/di/Diamond.html "Diamond." Encyclopedia Britannica Online. Britannica Concise Encyclopedia Online. 2004. Encyclopedia Britannica Premium Service. 4 Dec. 2004. . â€Å"The Nature of Diamonds.† American Museum of Natural History. 1 Dec. 2004. http://www.amnh.org/exhibitions/diamonds/

A Critical Analysis of Company Q’s Social Responsibility Essay

Abstract This essay is a critical analysis of the behaviors that Company Q has demonstrated with regard to social responsibility. In essence, Company Q’s behaviors, while reasonable reactions to maintain financial viability and avoid contribution to employee malfeasance, actually demonstrate a profound solicitude that results in a negative public image that will end up costing it more in the long term. I will offer solutions that will provide a cost savings while keeping Company Q from making further embarrassing errors. A Critical Analysis of Company Q’s Social Responsibility Unfortunately, Company Q has not made wise decisions as it relates to social responsibility. There are reports that the company 1) chose to close much-needed grocery stores in economically depressed (read: minority-occupied) parts of town, 2.) chose to start offering health-conscious food items only after it could locate the highest-margin products it could find; and 3) ashamedly refused to provide day-old food to the local food bank under the auspices that it was concerned that its employees would steal the food instead of donating it. The goal of this analysis is not only to highlight this absurd behavior and reasoning but also to offer solutions that are conducive to meeting social-responsibility concerns and maintaining financial viability. With any hope, Company Q will heed the counsel and institute immediate changes. Scenario 1 The news recently reported the shuttering of two of Company Q’s grocery stores in Neighborhood A and Neighborhood B. Although the company gave no public statement about the nature of these closings, public financial disclosures indicate the rationale: The stores were not profitable. Of course, in a free-market economy, companies have the option to close unprofitable stores. But in addition to being a free market, we are also an economy that operates on high social principles—or, at the very least, we  should be. Company Q apparently missed this memorandum when it was sent 30 years ago. With these stores removed from both neighborhoods, where are the residents of those neighborhoods supposed to shop? And with the removal of the stores, what impetus do the few other grocers have to keep prices reasonable for people of that socio-economic level? Scenario 1—Resolution I recognize that a possible rebuttal to any of the aforementioned questions is, â€Å"If the residents are not shopping there and putting money into the store, why would we be expected to stay open?† I would offer that such a rebuttal is wrongheaded. Perhaps a better question may be, â€Å"What are we doing to cause residents to shop elsewhere or to not spend more money with us?† Does Company Q offer the food choices these residents want? Is the layout of your stores conducive to these residents? Are the prices too high? Do the staff you employ in these stores look like the residents who shop there? If the answer is â€Å"no† to any of these questions, we will have unlocked one of many possible reasons why the store is unprofitable. It is then Company Q’s responsibility to address these issues instead of packing up shop and moving to the more affluent areas of town, where they are not concerned that a jar of pickles may cost $40. Scenario 2 With a weight epidemic ravaging the country, Company Q made its decision to offer health-conscious food fare only after it could find the foods that provided the highest margin of profit for it. That is probably why there is a dearth of health-food options in its store, and probably why the prices are nearly twice those of its competitors. This message translates to the community as: â€Å"If Company X can profit obscenely from offering health-food options to its consumers, it will then be concerned with offering healthy options. Otherwise, let the American obesity epidemic rage on unfettered—not our problem!† Scenario 2—Resolution The above message is a clear problem, and it does not have to be. It is possible for Company Q to offer plenty of health-food options while still making a profit, though the profit may not be as obscene as the one it is currently making. Company Q can engage in more impactful negotiations with its suppliers or can shop the market for health-food competitors who would  be willing to supply its sizable consumer base with its food. In our previous reference to store closings, Company Q could also offer more health-food options in more of its stores as opposed to select ones. Or Company Q could offer the same food products but initially make less of a profit on it by offering discounts on it initially as a sort of enticement to customers to become interested and promote the food to their network of friends and family. This possibility could theoretically create increased demand for the healthy food and allow more profitability for the company in the long run. Company profitability and meeting social-responsibility obligations as it relates to our country’s obesity epidemic need not be at variance. Scenario 3 A local food bank—one that serves the indigent—requested the donation of day-old food from Company Q, but Company Q responded that it was concerned that it would lose revenue because it was concerned that its employees would purloin the food instead of donating it. Scenario 3—Resolution This response is insulting to its own employees and to the food bank. If Company Q is concerned that its employees are miscreants, the company’s bigger concern should be the integrity of its employee-verification process. There are many solutions available: have the food-bank employees collect the food themselves, designate a specific employee to handle food donations, make a tax-deductible donation in the amount of the destroyed food instead. Almost any response is better than what Company Q provided. Conclusion There is no question that every company has a right to pursue profits, and I recognize that Company Q is ultimately attempting to do just that. However, it is imperative that Company Q realize that it has a responsibility to contribute to society something other than products and services. Consumers are interested in doing business with forward-thinking companies who recognize their responsibility in propelling the â€Å"soul† of our society forward. With the counsel provided, Company Q can bring itself in line with many other companies in being truly customer centric.

American Participation in NATO

  North Atlantic Alliance Organization was founded in 1949 by 12 countries: Belgium, Canada, Denmark, France, Iceland, Italy, Netherlands, Norway, Portugal, the UK, and the USA. Greece and Turkey joined NATO in 1952, Germany (German Federative Republic) in 1955 and Spain in 1982.The agreement that was signed between the members of NATO in Washington, April, 4 1949 assumed mutual assistance and collective security, primary against the threat of the Soviet Union. It was the first union of after war period in the history, made by the USA and which assumed the union of capitalist countries.The main reason for NATO creation were very aggressive relations between the USA and the USSR, especially after Warsaw Pact, or a pact that united all communistic regimes in Eastern Europe with the head of the USSR.The results of Warsaw pact were the following: besides mutual assistance in the sphere of economics, science and education the countries participants agreed the USSR to place its troops on their territories. Romania, Poland, DDR (eastern Germany), Bulgaria and Czechoslovakia agreed to dislocate Soviet troops on their territories.As the result a Soviet threat was created to the countries of Western Europe who were rather weak and could not have anything similar to individual defense after the WW2. In March 1948 five European countries signed Brussels treaty, which was the basis for NATO foundation a year later.The main principle of NATO is its fifth article, which says that all participants agree that military attack against one of the them is considered to be the attack against all of the countries participants. NATO’s principles were developed in the USA in accordance to the 51st article of UN’s rules that assumed the right to create organizations for collective security. This right also makes the nations to participate in economical, political and social integration and mutual assistance.NATO' as military forces were formed in 1950 as a feedback to th e events in Korea that turned into war in June 1950.Korean war or the aggression of North Korea was considered to be a part communist intervention in the east. The war ended in 1953 on the border of North Korea with South Korea on the 47th parallel the place where it had started 3 years before. The main body that directs NATO’s policy is the NATO’s council, which is situated in Brussels (before 1967 all the meetings were held in Paris). Every country-participant of NATO provides a representative f an embassy level, and the meetings are held at least once a week.NATO played an important role in the solution of different conflicts that took place in the world starting from war in Korea and ending military campaigns in Iraq and Afghanistan. If during the years of the cold war the biggest attention was turned to resistance to the USSR military system based in Eastern Europe, than in the years of after cold war period it’s mostly directed on the preserving peace and stability in the world.Probably the coldest relations between the USA and USSR started during Kennedy’s office as disagreements with Soviets led to the missile crisis in Cuba. That was a turning point in the relations between two countries that resulted into two decades of real â€Å"Cold War†.Scared by the dislocation of military bases in Turkey and Greece Soviet ministry of defense on the head with country’s leader Nikita Khrushchev decided to locate Soviet missiles on the island of Cuba, where new revolutionary government was loyal to communistic ideology and was financed by the Soviets. Fortunately missile crisis was solved, but it put the seeds of more distrust and mutual fear both in NATO countries and countries of Warsaw Pact.

Muslims Immigration to Australia

Muslims Immigration to Australia Introduction Migration could be said to be as old as humankind. The UN definition of a migrant covers â€Å"all cases where the decision to migrate is taken freely by the individual concerned, for reasons of personal convenience and without intervention of an external compelling factor.Advertising We will write a custom essay sample on Muslims Immigration to Australia specifically for you for only $16.05 $11/page Learn More On the basis of this definition, a migrant is not just a term used in reference to displaced person or refugees, or those individuals who have been forced by prevailing circumstances to flee their homes (United Nations Educational, Scientific and Cultural Organization, 2010). Prior to the settlement of Europeans into Australia, a majority of the visitors into the country were Muslims, specifically from the region of Indonesian archipelago. During the 16th century, traders and fishermen were the main visitors into Australia (Dunn, 2004). Muslims immigrants into Australia increased in number during the 1800s following the arrival of Afghan camel drivers (Dunn, 2004), along with a number of Muslims traders from Middle East. Statistics Egyptians were among the earliest immigrants to Australia, with about 108 migrants in 1901 (Clyne Kipp, 1999). By 2006, this population had increased to over 33,493. This increase was especially noticeable in the late 1940s and the early 1950s, following the overthrow of the monarchy in Egypt, resulting in the rise of the Arab nationalist movement. Most of them now live in Sydney (16,238) and Melbourne (11,156) (United Nations Statistics Division, 2006). In 1911, the number of Syrian and Lebanese immigrants in Australia was 1,527, a number that had increased to 33,424 by 1976 mainly as a result of the civil war in Lebanon that had started in 1975. By 2006, this number had once again increased to more than 71,000 (Department of Immigration and Citizenship, 2008. Following the start of th e Gulf War, an increasingly higher number of Iraqis have been seen to have sought for refugee status in Australia. According to the 2001 census report, it was estimated that nearly 24,760 Iraqis were already living in Australia. They consist of the Assyrians, Assyrians, Kurds, Jews, Armenians and Turkmens.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The reasons for the need to migrate into Australia are as diverse as the nationality of these individual. Some of the most common reasons include individuals seeking for asylum due to increased incidence of violence in their war-torn countries (Ang, 2001). Accordingly, they would want to be hosted by a country that is committed to the human rights declaration for the freedom of human rights. Also, other people migrate to Australia in search of jobs from the diverse sectors of the economy, such as in the mining and exploration industr y, and the financial sector, among others. There are also those individuals moving to Australia as students, while others have been married by Australians citizens and therefore desire to move in with their families. Nevertheless, it is important to appreciate the fact that family reunion and skilled migration make up the largest proportion of the immigrants. In recent years, the detention of illegal immigrants by the authorities has sparked huge controversies amongst the academics (Forrest Dunn 2006). In the period between year 2004 and 2005 a total of 123,424 people immigrants entered Australia. The composition of the Immigrants included 1,506 South American; 54,804 Africans; 2,369 eastern European; 54,804 Asians; 18,220 from the UK; and 21,131 from Oceania. A report from the Australian Bureau of Statistics that was presented in mid 2006 reveals that at the time, nearly a quarter (24%) of the entire population in Australia considered as residents of the country had been born else where, representing 4,956,863 of the Australian total population (Australian Bureau of Statistics 2010). The purpose of this research paper is to examine the issue of immigration within the Australian context. In this case, the historical perspective of immigration in Australia shall be explored, along with the ensuing benefits to the immigrants and Australian as a nation. The research paper intends to examine the issue of Arabs immigrating to Australia as a case study, and the challenges that they have had to encounter owing to the perception of held regarding Islam and Arabs as terrorists.Advertising We will write a custom essay sample on Muslims Immigration to Australia specifically for you for only $16.05 $11/page Learn More Increased cases of immigration into Australia In the space of five past years the number of North African immigrants Australia has increased considerably. Within a span of four past years North African migrants entering Australia ha ve come in the form of humanitarian entrants (Perrin Dunn 2007). This immigration upsurge is an attribute of a switch of the local focus of the humanitarian plan towards Africa. The largest proportion of North African migrants since 2000 to 2001 was of Sudan origin. The States of Victoria and of the New South Wales experienced the largest proportions of this influx. The table below depicts the respective country of birth of the Australian nationality. Country of Birth Estimated Resident Population United Kingdom 1,153,264 New Zealand 476,719 China 279,447 Italy 220,469 Vietnam 180,352 India 153,579 Philippines 135,619 Greece 125,849 Macedonia 120,649 South Africa 118,816 Germany 114,921 Malaysia 103,947 Netherlands 86,950 Lebanon (Arabic) 86,599 Sri Lanka 70,913 Serbia and Montenegro 68,879 Indonesia (majorly Muslim) 67,952 United States 64,832 Poland 59,221 Fiji 58,815 Ireland 57,338 Croatia 56,540 Bosnia-Herzegovina 48,762 Sourc e: Australia Bureau of Statistics, 2006 census. From the table we are able to see that the Arabs migrants make up 86,599 of the total migrants in Australia in the year 2006. They comprise about 1.75% of the total migrants. Collectively the Muslim make up about 154,551 (majority of Indonesia are Muslims). Thus about 3.12% migrants comprise of Muslims. Settlement patterns in Australia differ across the continent (Australian Bureau of Statistics 2010). According to the census information obtained in 2006 census, the state of New South Wales comprises the major population of the continent with the largest foreign born residents (Acker 2007). Secondly, the state of Victoria is the second largest populated state. Also, the state of Victoria has been ranked as the country’s state with the second largest group foreign-born individuals who accounts for 1,161,984 of the total population (Bryan Rafferty 1999). Of these, 50.1% are of Turkish origin, 41.6% of Italian origins, 49.4% are o f Greek descent, and 50.6% of Sri Lankan origin.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problems associated with immigration In a case study of a multi-ethnic residence in Dandenong (Acker 2007) the existence of clear- cut boundaries between a white and a non-white ethnicity of a migrant or Muslim background was clearly shown. According to the opinion of an Anglo Australian manager, although the immigrants act as good source of labor for car and canning industries, they contribute significantly to an increase in the proportion of the unemployed individuals living in Australia. This situation has had a somewhat negative effect on the socio-economic aspect of the Dandenong community. From a social point of view these groups of unemployed individuals seek welfare services to enable them contain their basic needs. However, not everybody can have their basic needs addressed by social service. As a result, those who are left out end up becoming disillusioned and frustrated. A number of them could even contemplate, or actually get involved in crime as a source for their livel ihood. In addition, they are also not in a position to make any substantial contribution to the economy of the country, seeing that they have no source of income. Besides, their children are not likely to attend good schools and they are also not in a position to afford the luxuries of life, such as nice homes, and cars. According to Caldwell (1987), socio-economic drawback are usually prominent in the migrants residential characterized by undesirable conditions of live including discrimination by the superior ethnic groups, unemployment, and limited job opportunities. It is evident that material affluence is used to discriminate and identify or emphasize the extent otherness of the migrants from the other ethnicity. Policies on immigration Generally, citizenship in Australia appears to be retreating from its multicultural policies (Dunn Mahtani 2001). The discrimination as highlighted by the media undermines the legitimacy of the migrants to live as free citizens. Dunn (2004) attr ibutes these incidences of discrimination to the conception of Hanson Pauline’s one nation party in 1990. One nation party’s focused on the anxiety of the citizens in as far as the issue of social transformation is concerned. In addition, the one nation party was actively focused on multiculturalism, indigenous affairs and immigration as the source of social fragmentation. These objectives were further reinforced following the 1996 inauguration of the liberal-national party coalition central government. According to Bowen (2010), this government has largely been credited for the pivotal role that it played in such important national issues as the reduction of the rates of immigration, stiffening of the entrance qualification, and decreasing access to welfare by migrants by closure of the office of multicultural affairs, among others. The 2001 election campaign was largely based on moral panics concerning ethnic crime including race raping, particularly in Sydney (Clyne Kipp n. d.) ; imminent increase in the number of illegitimate migrants in Australia (Dunn et al 2004); increased terrorist attacks in the U.S. and the Bali bombings. As a result, this culminated in the incorporation of the matters of crime and policing, cultural harmony and border security into the national integrity and welfare (Perrin Dunn 2007). This political atmosphere has a role in the marginalization of migrants of Arabic and Muslim origin. Base on the study of Immigrants to Australia, some settlement policies on fresh migrants had already been estimated. It is supposed that the changes that have been made to the settlement policies could very likely have influenced the constituent of the intake and subsequent behaviors of the migrant following their intake (Australian Consulate-General 2010). It is particularly important to note that a decrease in the humanitarian class (refugees), English language test, and a stiffening of the point test are some of the changes in the se lection procedure which have made it increasingly difficult for family members to settle in Australia. This policy reform has probably determined the human capital characteristics of the migrants. The second important reform was in the eligibility for joblessness and social security reimbursement (Dunn 2004). Initially the migrants would wait for a space of six months to qualify for the social security reimbursement. Later the space of time a migrant would take before qualifying for this service increased by two years, alongside the stiffening of the procedures for acquiring these reimbursements. The reforms determine the choice of prospect migrants in as far as the decision to apply to settle in Australia is concerned. The issue of inaccessibility to social security reimbursement could also have a profound influence on the labor market behavior of these migrant through their reservation wages. Discrimination of the Arabic and Muslim migrants According to Forrest and Dunn (2007), fo llowing the 11 September, 2001 terrorist bombing of the Twin Towers in New York City, the United States, immigrants of Arabic origin have been subjected to various forms of discrimination. Such acts of prejudice range from institutional segregation, cultural stereotyping, vandalism and assort, harassment and verbal abuse in the workplace, school, street particularly the female Arabs or Muslim Australian; assault and physical violence; and different forms of social incivility (Dunn 2001). The various surveys that have been carried out on the Anglo migrants depict a general attitude towards their Arabs counterpart that is filled with a certain amount of negativity. These Anglo immigrants are fully convinced that the presence of the Arabs and Muslims in different regions of Australia make them uneasy, angry and resentful, in effect perceiving this to portray a certain amount of displacement (Perrin Dunn 2007). In the 1970s, the Australian government played a pivotal role in as far as the repealing of the immigration policy on racial discrimination in the country is concerned. As a result, Australia has witnessed an increased number of immigrants of Islamic origin, and this has necessitated the local government need to build educational facilities and mosques (and more so in Melbourne and Sydney) to cater for the increasing number of Muslims in the cities. However, the move has not been without resistance in Australia as certain individual and groups sought to oppose the move to build mosques, a scenario which may at best, be regarded as being anti-Islamic sentiment (Bugg, n. d., p. 2). The resistance also symbolizes the significance of place as competitive terrain where class, politics, identity and power interact, and not just a physical location. The universities in Australia have also not been left out either on this matter. For example, during the 2008/2009 academic year, an important campaign was undertaken at the Melbourne-based RMIT University. This campa ign, which was quite successful, was aimed at ensuring that the dedicated prayers rooms for Muslims available on campus were returned (Ward Wood 2009). The migrants of British origin constitute the majority of the Australian population, and the represent the superior ethnic group. This is evident from the view points of male Anglo seniors who believe that unlike their Arabs counterparts who have Muslim enclave, they are devoid of social tensions. Their remarks about the Arabs clearly portray the racial prejudice they hold against them, from the point of view of social aspects (Dunn et al 2004). Certainly, the Arabs migrants are responsible for adverse events in a society. These events are the results of the strong religious doctrines they hold against the non-Muslim member of the community. The Anglo senior men attribute their sense of exclusion from certain areas, in this regard, Arncliffe, to the dreadful Islamic existence. From the interview, we can depict that the seniors blame their feeling of fear and displacement to the Arabic migrants (Perrin Dunn 2007). The terrorist attacks that were carried out on the twin Towers in New York City on September 11 culminated in a worldwide prejudice against the Muslim community. From that point on, an increasingly number of individuals changes their perception regarding the Muslims, and they would now been associated with acts of terrorism, and therefore were treated as a source of threat to national security by many countries. Consequently, it became increasingly hard for an individual of Muslim of Arab origin to gain entrance to a majority of the foreign nations, let alone secure immigration rights. With regard to Australia, the Bali bombing, besides the September attack, heightened racial bias against the Muslim Arabic Australian (Clyne Kipp n. d.). According to the records gathered by the human rights and equal opportunity commission, a Muslim Australian is subject to considerable discrimination and ‘race talk.’ In addition, a survey that targeted Arabs and Muslims respondents depicted that 75% Arab Muslim had been subject to racial violence and abuse since the September 11, terrorist attack (Dunn et al 2007). Moreover, the study by Forrest and Dunn (2007), depicted how the everyday racisms at the ethnic and individual level was higher than the institutional form; workplace, learning, police and housing. An estimate of one in every six Australian was subject to institutional racism (Dunn et al. 2004). On the other hand about 25% of Australian experienced everyday racism in restraints, retail shops, sports, disrespectful treatment on the account of ethnic difference, and name address. Dunn, Klocker, and Salabay (2007) argue that in Australia, current anti-Muslim sentiment is a product of racialization that entails sensitivity of threat and inadequacy, well practiced stereotypes of Islam, and delusion that the Other (in this context the Australian Arabic Muslims) lack the sense of belonging. These acts of racisms are not out dated color-based segregation; instead they depict specific characteristics which are evidence of racialization process in regard to Arab Muslims. On the basis of the three levels of findings, the structure of Islam is the prominent means by which racism is often propagated. To begin with, surveys on public opinion have played a leading role in helping to disclose the level of Islamaphobia among the various states of Australia, and the relevance between threat acuity and perception of foreignness and Otherness. In addition, the set of information was derived from a constituent examination of the racialized affliction of Muslims and their respective spaces. The third cluster of information was derived from an evaluation of the underlying forces of Islamaphobia, and national cultural segregation in the affairs of state response to refuge seekers. Harmful media harassment is strongly connected to antagonistic government characteristics. This adversity has had substantial effects on the Australian Muslims. This is because it supports a more pervasive Islamaphobia, misguided opposition to mosque expansion and constantly more restraining asylum seeker strategy, and disguises in the form of racist violence and arson attacks. Eventually, the racialization of Islam undermines the sense of belonging and residency for Arab Muslim Australians. The present day Australia is in confusing state as a nation of co-existence between multiculturalism and various forms of racisms. According to the survey of Sydney population, using the social constructivist initiative to scrutinize the characteristic and sociospatial circumstance of racist conduct in Australias largest EthniCity, Sydney. The findings of the studies depict a combination of compositional and contextual relations with racisms (Forrest Dunn 2007). The former suggests a broad inconsistent affiliation between socioeconomic position and patience, as well as between cultur al variation and patience. Nevertheless, the latter, depicts a place centered cultures of tolerance and intolerance influencing compositional affairs. Therefore, distribution of racism in Sydney augments a level of understanding unequaled by the aspatial study alone. This gives insight of the intricacy of restricted political cultures and can be used in the formulation of anti-racism involvement. Failure of acknowledgement remains one of the key means of re-inscribing the other. In the anti-mosque opposition in Sydney depict a form of discrimination which manifest as a discourse of nonexistence. Sydney Arabic Muslims have been represented as non-residential inside or outside the situations where mosques prospects have been proposed (Forest Dunn 2007).. In these contexts right of belonging and residency by Sydney Arab Muslims have principally been violated. Census statistics have been used to dispute the contemporary and historical constructions of Islamic nonexistence in Australia. Sydney Arab Muslims are diversified in their culture, besides their disparity in faith groups. Their presence is increasingly felt in regions beyond their apparent zones of residential center. This assortment and dynamism considerably pose a challenge for the development in Islamic community’s development (Ummah) in Sydney and provide a strong basement for further investigation. The negative misconceptions about Muslim around the globe represent Muslims as intolerant, fanatical, aggressive, misogynist, fundamentalist, and most importantly, alien. The various misconception of Islam had different application by the mosque development opposition in Sydney state of Australia in the period of the 1980s and 1990s (Dunn 2001). Dedication and intolerance are characteristics of Islam which until the present time have experienced centuries of manipulation in the West. Their reiterative manipulations have lead to the attainment of extensive potency. For instance in Sydney, they were de ployed in planning determinations and political course of choice within local governments. The accusations of aggression and misogyny did not effortlessly transformed into the basis for the numerous oppositions of the mosque development (Dunn 2001); instead they formed the basis for heightening civilian discomfort and widening antagonism. In addition, the local governments declined expansion consent for mosques on the account of the misplacement of the characteristic of the proposals to the surrounding development, underpinning the construction of mosques to be alien and misplaced. Only did the discourse of opposition towards mosque development was not shallowly based on stereotypes of Islam, instead it relied intensely on the cultural framework of the composition of a local nationality and society. Mosque expansion supporters a counter construction of Muslim as ordinary local citizen, tolerant, family oriented, peaceful and moderate (Islamic Council of New South Wales 2004). Conclu sion The prominent elements and research issues for the respective social scientists are in threefold. To begin with, the international geopolitics and domestic politics of this humanitarian movement demands critical assessment. Second, the suitability of housing services demands evaluation (Perrin Dunn 2007). Particularly, the impact and worth of privatizing service delivery the humanitarian entrants requires rigorous systematic evaluation. Lastly, more knowledge about the cultural adaptation of this group of people is crucial to allow for more considerate decision, specifically with regard of the youth. As a result, a study on the experiences of racism and the relative existence and suitability of anti-racism policies is an important undertaking that needs to be addressed as a matter of great urgency. Reforms in the industrial relations policy have had a negative impact on the employees who are disadvantaged from a social point of view. Consequently, this has resulted in the equi ty consideration for susceptible workers particularly the migrants, women and young persons. Based on the research findings of academicians in the field of immigration, the work choices policies of Australian government presided by Howard does not take into consideration the predicaments of these disadvantaged class of people. They do not offer any prospects for the lowly paid labor force (Acker 2007). Reference List ABS (Australian Bureau of Statistics) (2006). Australian Standard Classification of Religious Groups (ASCRG), cat. No. 1266.0, ABS, Canberra. Acker, E. (2007). Globalization and the politics of restructuring the Australian labor market Web. Available from: http://homepage.ntu.edu.tw/~lbh/ref/new2/18.pdf . Australian Bureau of Statistics. (2010). Australias Population Web. Available from: from abs.gov.au/. Australian Consulate-General., 2010. Skilled Migration to Australia. Visa and Citizenship Section. Dubai, United Arab Emirates. Web. Available from vfs-au-gcc.com/Skil led_Migration.pdf . Bowen ,C., 2010. Changes to Australias skilled migration program. Web. Available from minister.immi.gov.au/media/speeches/2010/ce100208.htm . Bugg, L., n. d. Religious Freedom and the Right to the City: Local Government Planning and the Rejection of Islamic Schools in Sydney, Australia. Department of Sociology and Social Policy. The University of Sydney, Australia. Web. Available from irmgard-coninx stiftung.de/fileadmin/user_upload/pdf/Cultural_Pluralism/Religion/Essay.Bugg.pdf . Bryan, D. Rafferty, M., 1999,. The Global Economy in Australia. Sydney, UK: Allen and Unwin Caldwell, J. C. (1987). Chapter 2: Population. In Wray Vamplew (ed.). Clyne,M. Kipp.S.n.dpluricentric languages in an immigration context;Spanish ,Arabic, Chinese Walter de GruyterCo,Berlin Web. Available from immi.gov.au/. Department of Immigration and Citizenship., 2008. The People Of Australia Web. Available from immi.gov.au/. Dunn, K.M., 2004: â€Å"Islam in Australia: contesting the discou rse of absence†, The  Australian Geographer, Vol. 35, No. 3, pp. 333-353. Dunn, K.M., Klocker, N. Salabay, T., 2007: â€Å"Contemporary racism and Islamaphobia in Australia: racialising religion†, Ethnicities, Vol. 7, No. 4, pp. 564-589. Dunn, K.M., Forrest, J., Burnley, I. McDonald, A., 2004: â€Å"Constructing racism in Australia†, Australian Journal of Social Issues, Vol. 39, No. 4, pp. 409-430. Dunn, K.M. Mahtani, M., 2001: â€Å"Media representations of ethnic minorities†, Progress  in Planning, Vol. 55, No. 3,pp. 163-72. Dunn, K.M., 2001: â€Å"Representations of Islam in the politics of mosque development in Sydney†, Tijdschrift voor Economische en Sociale Geografie, Vol. 92, No. 3, pp. 291-308 Forrest, J. Dunn, K.M., 2007: â€Å"Constructing racism in Sydney, Australia’s largest ethni city†, Urban Studies, Vol. 44, No. 4, pp. 699-721 Perrin, R-L., Dunn, K. M., 2007: â€Å"Tracking the settlement of North African immig rants: Speculations on the Social and Cultural Impacts of a Newly Arrived Migrant Group.  The Australian Geographer, Vol. 38, No. 2, pp. 253-273. United Nations Statistics Division., 2006. Demographic Yearbook 2004 Web. Available from: http://unstats.un.org/unsd/demographic/default.htm . United Nations Educational, Scientific and Cultural Organization. (2010) Social and Human Sciences, Migrant/ Migration. Web. Available from unesco.org/new/en/social-and-human-sciences/themes/social-transformations/international-migration/glossary/migrant/ . Ward, L., Wood, K., 2009. ‘Right the wrong’: the RMIT University Muslim Prayer Room Campaign 2008-2009.

Symbolism in the short story girl by Jamaica Kincaid Research Paper Example

Symbolism in the short story girl by Jamaica Kincaid Research Paper Example Symbolism in the short story girl by Jamaica Kincaid Paper Symbolism in the short story girl by Jamaica Kincaid Paper Name: Lecturer: Course: Date: Symbolism in the short story girl by Jamaica Kincaid Symbolism is one of the stylistic devices incorporated in literary works. This involves the use of real objects to represent abstract ideas. Symbols in literary works materialize in a variety of ways and can be interpreted into ideas universal in nature than the physical aspect of the object used. In the short story, ‘Girl’, Jamaica Kincaid utilizes the use of symbolism by incorporating tangible items such as the trunk, marbles and Benna, which is effective, in my opinion as it serves the purpose of evoking the reader to consider their significance and creating comprehension of the prevailing human conditions. One of the stylistic devices used in the short story â€Å"girl†, by Jamaica Kincaid, is symbolism. The short story depicts various objects that have been given deeper meaning. One is the trunk belonging to Annie’s mother (Schilb, 55). This object is used by the author to represent the self. When Annie was a young girl, one of her most interesting activities involved perusing through the mother’s trunk. Later on, we find her defining her own self by using the various objects that she found in the trunk. At a tender age, Annie would share the mother’s trunk without limits since the trunk and her very own self were the same (Schilb, 56). The narrative details the mother’s trunk to having come from Dominica. This meant that the trunk seemed to contain the entire family’s history. Later on, when Annie decides to have her personal trunk, this trunk will take the resemblance of her self just like the one that belonged to her mother. This new trunk now symbolizes her new realization of self as it goes to the extent of bearing a label that reads, â€Å"My name is Annie John. The use of trunk to symbolize personality is highly thoughtful. In daily lives, trunks are normally used to putting old personal effects. With this regard, going through a person’s trunk leads to one revealing a lot of history, and hence reveals one’s personality. Another form of symbolism is identified in the Marbles. The initial marbles given to Annie are from her mother after she recovers them from a package of oats. The two marbles are different in color with one being white with blue while the other being white with yellowish brown. Annie takes the blue marble to be symbolic of the ocean and the brown marble to be representative of the landmasses of the earth. Later on, Annie obtains some new marble that symbolize the new world that Annie is attempting to fashion for herself (Kincaid, 56). After receiving the new set of marbles, Annie decides to devote herself to marbles. By this, she gets to win marbles from all the people and collects a sizeable stash. The development of Annie’s marble career goes in hand with shifting in her world as she now spends quality time with the red girl. The red girl is symbolic to the non-socialized order. As Annie plays with the marbles, she gets to see beyond what both her mother and teachers have been teaching her. She now gets to see the original restrictive worldview. There is an instance where we see Annie’s mother furiously searching for her marbles. The real item she is seeking is not the physical marbles but the new world that these marbles have opened up Annie to. The mother is opposed to this new world, as it tends to defy the new social program. Marbles take the shape of crystal balls used by seers in foretelling hidden details. The author is therefore in place when he uses marbles to illustrate how the â€Å"gir l† has attained a new worldview. Milton’s paradise lost is a narrative that â€Å"girl is compelled to take notes as punishment for allegedly blaspheming Christopher Columbus in her history book. The title of the book â€Å"Paradise Lost† is apt. The story narrated in the book is about the fall of Lucifer. The book narrates how Lucifer was plunged into darkness and exile as punishment for challenging God. The problems facing Annie could be identical to the predicament Lucifer was in at the time. Annie is facing a predicament for challenging the authority of her mother and by association of the colonial order although she fears the punishment of being thrown into exile. The title of the book is also symbolic of the predicament that could befall Annie for apparently challenging the colonial authority that deemed it fit in terming Columbus a hero. The idea of exile is representative of Annie’s fear of being left all alone. The title, â€Å"A Lost Paradise†, is apt for Antigua. It is an isla nd with the scenery resembling that of a paradise. It was however transformed into a virtual hell through the settling of the Europeans who introduced slavery in the land. In the short story, the author uses the word Benna to symbolize sexuality. Benna are Antiguan folk songs that are used to symbolize sexuality. Annie’s mother fears that Annie has come across too much knowledge on sexuality for her age. In the native Antiguan culture, the natives used to sing Bennas as a means of passing on scandalous rumors and gossips surreptitiously without the knowledge of the colonialists. Her naivety led her to singing the Benna in church, â€Å"don’t sing Benna in Sunday school; you mustn’t speak to wharf-rat†. The act of singing Benna during Sunday school classes was an act of utter sin and disobedience (Saxton, 45). The Benna contained outlawed information that could not be uttered in public. Making such utterances in a church setting was both disobedience and sinful. Annie was too young to comprehend the relationship between Benna and sexuality as the older people like her mother did, however, the manner in which she protested indicates that she was aware of the seductive meaning behind the Benna, its mystique and its forbidden aspects. The fact that Annie is too adamant and near desperate denials raise the idea that she could have already sung the Benna and worst still, during Sunday school classes with some of her friends. This is an indication that Annie has developed an interest in the opposite sex in addition to a mounting exasperation with the mother’s guidance and incursion into her personal life (Saxton, 45). Food is another object used the short story to symbolize the mother’s belief on the importance of domesticity. There are numerous occasions where the mother emphasizes on food. The knowledge of preparing pumpkin fritters, tea, bread pudding, doukona, and pepper are highly essential as they form a link between the womenfolk and the families. The skills and art behind food preparation act as great legacies of mothers passed down to new generations through their daughters. Some of the foods such as doukona and pepper pot act as objects of placing the story Antigua and the Caribbean. These foods are mentioned by the author to indicate the setting of the story to the reader, instead of using unnecessary descriptions. Clothing in the story is used to indicate the level of respectability. Clothes are closely associated with proper housekeeping in indicating a woman’s character. Annie’s mother emphasizes on the clothing aspects since proper clothing reflects an individual’s character and personality, whereas shabbiness reflected the level of laziness and poverty present in an individual. The activities involved in clothing preparation that include Washing, sewing, and ironing are used as forms of protecting the status held by women in addition to defending the women’s productivity and self-worth (Milne, 45). The neatness and appearance of a woman’s cloth is a reflection of her sexual respectability and morality. The use of clothing in displaying good organization skills and well grooming in women were indications of her competence and control. In addition, these women could never be suspected of having outlawed relationships with other men. Annie’s mother therefore puts a lot of emphasis on the importance of dressing and appearance since she does not want the daughter to fall victim of ridicule and disrespect. Her fears are constantly reflected by the many times she cautions her child from being a â€Å"slut† (Milne, 45). In conclusion, we find that the author has utilized symbolism in the short story, girl. Symbolism in the story takes the form of concrete objects, actions, characters and figures of speech to take on abstract ideas. Concrete objects such as Annie’s trunk are used by the author to represent universal meanings such as Annie’s self. The act of clothing oneself is taken to represent the moral standards of a person especially for the womenfolk in the narrative. The most challenging symbol used in the narrative is the Benna. This is because one requires background knowledge to be acquainted with why the Benna was highly constrained from being used in the church. Kincaid, Jamaica. Girl. San Francisco: San Francisco Examiner, 1991. Print. Milne, Ira M. Short Stories for Students: Presenting Analysis, Context, and Criticism on Commonly Studied Short Stories. Detroit: Gale Group, 2000. Print. Saxton, Ruth. The Girl: Constructions of the Girl in Contemporary Fiction by Women. New York: St. Martin’s Press, 1998. Print. Schilb, John. Making Literature Matter: An Anthology for Readers and Writers. S. l.: Bedford St Martins, 2011. Print.

Some of the Worst Slang Terms From 2010

Some of the Worst Slang Terms From 2010 New slang words pervade language in popular culture every year, often times to much chagrin by literary figures and average joes alike. For as long as the written language has existed, colloquial errors and usages have appeared and been met by harsh criticism before eventually being adapted into the living, spoken English vernacular. People have various reasons for disliking (or downright loathing) certain words. It may be a  buzzword  that has worn out its welcome (such as paradigm  or   proactive). Or an overly familiar  redundancy  (like added bonus and future plans), mispronunciation (nuc-u-lar for nuclear), or  usage  error (between you and  I). Some of us have zero tolerance for elision (definally for definitely, malapropisms (mitigate for militate), minced oaths (like frak), blends (like bromance) or verbing (to effort or Incent). Sometimes the hostility gets personal - as with expressions favored by an ex-spouse like couch potato or a dimwitted boss who spouts buzzwords like bottom line.   These verbal peeves, known as logomisia, become the center of conversations about language in any given year. In 2010 alone, over 200 phrases came to be used in the common vernacular of United States culture. However, peeves such as these have existed as long as language has been shared between people. It was really only with the advent of the Internet that these slang words began to rapidly populate common discourse. Language Peeves of Famous People Throughout History English is a living, evolving language, so its only natural that it continues to expand every year. However, much of this expansion was and continues to be met by critical dissent. In fact, many of our modern common expressions were once the source of fierce debate by linguists and literary scholars. Sometimes, though, famous people simply disliked a word, usage or phrase.   F or instance,  Jonathan Swift hated the word bowels, and Gloria Swanson, star of the movie Sunset Boulevard, hated the word glamor  while the character she played, Norma Desmond, hated comeback. Chicago newspaper columnist Mike Royko hated the word relationship wherein he claimed it was the kind of sterile word used by lawyers and sociologists and other menaces. Even the very arts some people worked in had words the artists disliked. Even though she wrote both, Carson McCullers hated the words prose and poetry. British novelist V.S. Naipaul hates the word novel, documentary filmmaker Irving Saraf hates documentary, and news anchor Katie Couric describes the word panties as a cheesy word for underpants. Of course, many of us claim to hate the word hate itself, too. Confusing, right? Popular Slang Words and Phrases in 2010 Lets agree to disagree, popular slang is sometimes all the sudden absolutely† overwhelming in its misuse or misappropriation of commonly understood words. From using â€Å"access† as a verb to changing the name of illegal immigrants to â€Å"illegal aliens,† the slang of 2010 certainly did â€Å"aim high† at changing the face of modern discourse. Even â€Å"ASAP† and â€Å"Obamacare† entered the spoken vernacular of the â€Å"American consumer† in 2010. According to the logic of 2010, on your next â€Å"birfday† all you need to do is â€Å"chillax† and eat some â€Å"cold slaw† (instead of coleslaw - â€Å"brain fart!†). The next time someone asks â€Å"and you are?† when they’re trying to â€Å"conversate† with you, the blame will rest entirely on 2010 vernacular and not the person’s poor manners. They may even â€Å"axe† you a question, but they meant â€Å"no offense.† Just don’t take â€Å"are you serious?† seriously or you’ll get â€Å"gobsmacked† by some â€Å"iconic† irony. Just tell them, â€Å"I’m good† or their next big idea is â€Å"to die for† and you’ll be right on your way to the â€Å"basic fundamentals† of a good conversation. It â€Å"might could even† evolve into a â€Å"bromance!† Don’t forget to â€Å"friend† (as a verb) them on Facebook after if you really â€Å"heart† them. â€Å"Anyways,† â€Å"just so you know,† this entire section was written with slang from 2010 in quotes. â€Å"Awesome possum!† We’re done here.

Were the policies followed at the beginning of Reconstruction the best Essay

Were the policies followed at the beginning of Reconstruction the best possible course of action for the United states - Essay Example This essay has examined the extent that policies followed at the beginning of Reconstruction were the best possible courses of action for the United States. In this context of understanding it’s demonstrated that the United States enacted varying degrees of policies that considered the reintegration of southern states into the Union, as well as civil rights policies that aided African Americans. While there are varying degrees of effectiveness in these policies, it’s clear that in large part the inclusive stance adopted by the American government was successful. In addition, while the government was lax in allowing for oppressive social policies, to a degree they had to adopt this stance because of the divided socio-cultural Reconstruction climate. There were a variety of Reconstruction plans that emerged in the wake of the Civil War, each with varying degrees of stringency. The first and perhaps most influential reconstruction policy was Lincoln’s 10% Plan. This plan was lenient in that if a Confederate supporter took an oath to support the Union they received a pardon. In addition, if a state had 1/10 of their voting population support the Union, they were allowed back into it. Lincoln’s plan was generally effective in that it placed limited requirements on reentry into the Union. Still, other policies placed more restrictive measures. For instance, the Wade-Davis bill necessitated that if a majority of voters took an ‘iron clad’ oath to support the United States Constitution, then a new state convention would be held. Similarly, in this policy, anyone who had the rank of Colonel or high in the Confederacy could not become a United States citizen again. In large part these policies created a general state of discontentment and distrust in the South, as they believed that were being unfairly punished. After Lincoln’s assassination, Andrew John assumed the Presidency. While Johnson had previously favored restrictive reconstruction policies, upon assuming office his reconstruction plan pardoned all individuals unless they had over $20,000; he also indicated that Virginia, Tennessee, Arkansas, and Louisiana had fulfilled Lincoln’s 10% plan. Similar to Lincoln’s, these reconstruction policies were successful largely for their inclusive nature. Major debates emerged in terms of the extent that states should be readmitted into the Union and once again receive representation. It’s been noted that the overriding perspective on this matter was that â€Å"inasmuch as the lately insurgent States had no legal right to separate themselves from the Union, they still retain their positions as States, and consequently the people thereof have a right to immediate re presentation in Congress without the imposition of any conditions whatever† (‘odur’). A number of individuals voiced dissent to this perspective, arguing that as these states ceded from the Union with ease there should be substantial consideration in allowing them to rejoin the Union. Even as these are valid perspectives, it’s clear that encouraging an atmosphere of inclusivity was the most appropriate Reconstruction policy. In these regards, one considers that to a great degree the United States was experiencing a period of significant strife and division and it was necessary to create a period of goodwill and acceptance that would restore the Union. There are also a number of significant historical occurrences to the efficacy of this policy. Perhaps most notable is the understanding that the United States was founded on the right to representation and that withholding this from states would have run counter to core American values. One also considers the hardline stance that Europe and the United States took towards Germany in the period proceeding World War I, leading to much of the negative sentiment that fueled World War II. In addition to broad ranging policies that considered the nature of reintegration into the Union, some of the most prominent Reconstruction po

Organizational Structure Paper Term Example | Topics and Well Written Essays - 500 words

Organizational Structure - Term Paper Example The firm’s cost leadership strategy has played an important role in its worldwide success as a mass retailer. Corporate Functions Wal-Mart adopts the separation of roles between the CEO and the Chairman of the Board. Under the board of directors come corporate functions specifically for finance; governance; human resources; legal affairs; replenishment, pricing, and planning; and global logistics. These are highly centralized functions that provide support to all business units and operations. Business Units Wal-Mart has three global business units: â€Å"Sam’s Club, Wal-Mart US; and Wal-Mart International† (Wal-Mart, 2009, n.pag.). Under these business units are corresponding functional divisions such as the marketing, administration, merchandising, logistics, etc. Sam’s Club is a supplier for small retailers requiring a form of membership to avail of Wal-Mart’s promotions and other services. In the United States, Wal-Mart operates â€Å"discount stores, supercenters, and neighborhood markets† (Wal-Mart, 2009, n.pag.).

Race and racism (evolution Coursework Example | Topics and Well Written Essays - 1000 words

Race and racism (evolution - Coursework Example An example is Pedro Alonzo Nino who was a pilot of a ship in the fleet led by Christopher Columbus and was believed to be African (Smedley 89). Native Americans on the other were less exploited as slaves due to the fact that many of them got ill quite often and succumbed to European diseases. They were also perceived to be brutal and many would escape since they knew the land better than anyone else. This left the planters no choice but to take advantage of the vulnerable Africans and turn them into slaves. It is in 1661 that Virginia was granted a formal slave status by Queen Elizabeth which allowed slaves to be bought and sold just like any other commodity. From this time Africans’ status dropped drastically and they were consequently believed to be inferior to all other races. This legality to trade in slaves facilitated and maintained this trade for centuries. There was the perception that the whites were more superior to all other races while the rest were termed as color ed people. The whites in America even disregarded immigrants from Europe. They claimed to be biologically different from all immigrants regardless of origin. This perception created rifts in the society which caused the Americans to dominate others. The New World perpetuated slave trade because they had vast lands which were productive and the climate was favorable (106). This followed a massive expansion of plantations in Georgia and South Carolina which translated to increased production levels of rice and tobacco. These slaves did a great deal of work which the white servants had refused to do for example draining of swamps. West Africans came in handy especially in rice growing plantations since they were familiar with the kind of work required as their mother lands grew rice. Slaves worked for 15 hours on a daily basis especially during the harvest season. One overseer was required to supervise a minimum of 20 slaves doing back-breaking work and when a slave lazed around, the o verseer was supposed to whip them. The fact that slaves were cheap to buy and maintain saw planters buy them in masses so as to plant and cultivate more (281). As earlier indicated slaves used to work for many hours per day which translated to bumper harvests and therefore booming plantation business. Many plantation owners like the Byrd family from Virginia turned to be quite wealthy. Such families came together to form elite classes of planters in the southern states who ensured that slave trade remained because it was a lifeline to their wealth. Some slaves also supported the trade owing to the fact that some, especially the overseers, lived better lives than the one they left in Africa. Q2 America is comprised of people from a variety of ethnic backgrounds. When America was organizing itself as a country many people streamed in as immigrants from all over the world but majority from Europe. All these people on their arrival to the United States found a society strictly stratifie d hierarchically on the basis of ethnicity (Sacks 55). These hierarchies defined ones social and economic status thus limits had been set in regards to what one can or cannot do. The white settlers are the ones who set these hierarchies so as to protect their interests and to limit others from exploiting existing resources. The African-American population especially before the civil war was condemned to slavery. European immigrants like the Irish people worked as laborers or supervisors in farms or small